Shanaz Pasha, B.Des., B.F.A.
Creative Multidisciplinary Designer
Shanaz (pronounced shaa-naz), is a Kurdish-Iraqi-Canadian multidisciplinary designer specializing in communication design.
From branding, to lettering, to strategy, and video compositing, Shanaz uses her creative thinking skills, natural talent, and cultural insight to come up with unique visual communication solutions. With a background in business, Shanaz understands the increasing impact and importance of a visual communication project or campaign to the financial success of a company.
Although she is deeply passionate about art, design, and business, Shanaz' main core value and bottom line is connecting people. In a world where we have access to endless talents and beautiful design, she focuses her practice on bringing people together, and on helping them make the connections they're looking to make.
Her creative process starts with people, researching their needs, the landscape in which they exist, and understanding what they want. From there, the creative work begins, with idea generation, sketching, moodboarding, and finally, to the design. Throughout the design process, she provides ample opportunity for feedback and input, making sure stakeholders have opportunities to contribute and direct the projects they love and invest in.