For this team project, a ride-share service called STEER was branded and designed with two main presenation features, the vehicle graphics, and an  app prototype. A variety of tools, including Figma, were used.

Branding project for a series of fortified wines for Branding I class. With a hand-rendered wordmark, this brand is re-presenting traditional values to reach new audiences in a modern and relevant way. With a heavy emphasis on research, typography, illustration elements, and special consideration for the physical product and labeling, the visual identity effectively communicates the company's brand story and values.