For this branding final assignment, I created a fictitious fragrance for Calvin Klein's 'Blank Canvas' 2021 campaign with packaging and ads. I drew inspiration from CK One and CK Be to drive the branding for my fragrance, Calvin Klein Me. The brand tone for this fragrance is expressed by these words: bold, courageous, progressive, in line with the Calvin Klein legacy. The story is centred around a new generation of youth who are comfortable in their own skin, and are confidently and unapologetically themselves.
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