For this branding final assignment, I created a fictitious fragrance for Calvin Klein's 'Blank Canvas' 2021 campaign with packaging and ads. I drew inspiration from CK One and CK Be to drive the branding for my fragrance, Calvin Klein Me. The brand tone for this fragrance is expressed by these words: bold, courageous, progressive, in line with the Calvin Klein legacy. The story is centred around a new generation of youth who are comfortable in their own skin, and are confidently and unapologetically themselves.
Using the custom display font I designed in the last project, I created a personal brand identity for myself. I chose 3 colours from my portfolio design palette and created a business card that translates into the letterhead/envelope combination. I'd like to design stickie notes and return address stickers to complete the basic collateral package.
In general, I'm more interested in the history of art and design to inform my practice, rather than taking a lot of direction from current corporate trends, which, I'm also conscious of because my designs have to also make sense in context. So as much as I wish I could escape into romantic, retro nostalgia, I make it work for today. These two colours in particular come from my retro 70's cookbook design, and if you have time to check out my portfolio, you'll see how I took the colour palette from the research I did into 1970's graphic style, and applied it in a really fresh, contemporary way using my own individual sensibility to fulfill my goals.
I'm very conscious and aware of how my design practice 'develops' from one project to the next and it's really interesting to observe myself being influenced and inspired one way over another, carrying on and refining my skills fluidly. All that to say, I wanted to keep the retro 70's feel, but to decontextualize so I can apply it to a very current, relevant, and practical project. I've learned not to 'rubber stamp' big projects, but for this small, particular set of designs the consistency is essential, and it works quite well.
Branding project for a series of fortified wines for Branding I class. With a hand-rendered wordmark, this brand is re-presenting traditional values to reach new audiences in a modern and relevant way. With a heavy emphasis on research, typography, illustration elements, and special consideration for the physical product and labeling, the visual identity effectively communicates the company's brand story and values.
Branding group project for Typography III class. We were given a science fiction comic book and entertainment festival held at the Los Angeles Convention Center to brand and design. We had to incorporate fundraising for a charity through the event activities, and design the festival and brand under the themes of community and inclusion. We went the extra mile and decided to make the event interactive through an app with a virtual map with GPS tracking, and chipped wristbands. A key focus of the project was to avoid 'rubber stamping' and use each design opportunity in the brand to suit its space experientially, and uniquely. We used a variety of Adobe programs for the designs.
For this challenging Time Based Design project called Design for Good, my focus is to effectively tell a story using kinetic typography and a good script. Prior to this project, I had no knowledge of script writing, character development, or animating typography. The project was to create a short motion design that interests people to participate in a not-for-profit humanitarian cause. I chose to design this project completely from scratch, with no found sound or imagery, and to limit it to kinetic typography. The greatest challenge was to strike a balance between the sober reality of homelessness, and an optimistic, empowering outlook that moves the viewer to answer the call-to-action. I intentionally refrained from including facts and statistics, and chose to design an emotional appeal. After two years of extensively working on design and advertising, this is my simplest, and most challenging project yet. I used Adobe After Effects, and Premiere Pro.
Cookbook for Typograhy III Class. This cookbook is designed for busy families with young children, meant as a practical counter-top every day reference. It's full of cheeky nostalgia, packed with features that can be personalized. It was designed to be kept as an heirloom, rather than getting tossed in the donations pile. Designed with Adobe Indesign, Illustratos, and Lightroom.
Digital photographs of Fish Creek Provincial Park in Calgary, Alberta, taken with a Canon 5D Mark III and processed in Adobe Lightroom.
30 second social media video I created (shot and edited) for Time Based Design, using Canon 5D Mark IV with a variety of lenses, Adobe After Effects, Light Room, and Premiere Pro. See it live here and here. The purpose of this video is to tell a story for social media. As an experiment, it was posted to Instagram, Facebook, and Youtube, with the appropriate marketing tools applied, it did not do well on instagram, it did well on Facebook with 3.6K views in the first few days, but the most effective outlet was YouTube with 18K views in the first 2 days.
Object Design assignment to plan a repeating surface design using Rhino. My aim was to make a simple repeating pattern in which the grid was not obvious. See the full process here.
These are some sample pages of my zine called Laundromat, which I now have printed in several different colours. This zine is the first part of an ongoing personal project exploring how our physical environment/space is designed and physically experienced in my society, shot through an ideological and socio-economic lens.
I use traditional analog film photography, develop the film in my darkroom, manually scan, and digitally post-process and design using adobe software.
To purchase a copy, visit my shop page on this website.
Typography II final project, my first long document as an owner's manual for a Dyson vacuum cleaner designed and compiled using Adobe InDesign.
Object Design Fundamentals final project, a kinetic 3D paper craft object made using Rhino. I chose the basic character from the video game Minecraft, and designed its 3D version from a picture. I printed and manually cut the model out of paper prints, from which I made adjustments for my final model, then laser printed and constructed. It is fully kinetic, stands upright in standing and walking positions.
Digital photographs taken with Canon 5D Mark IV, processed with Adobe LightRoom.
Our friends basically have an old school house and a post office in their backyard in the badlands! During our visit we had a look inside and got a good history lesson of the ranch lands, first settlers of this valley, and the Blackfoot people who helped them, got to see some old photos that belong to the descendants, most of their photographs have been donated to the Glenbow now. The school house was super cute, with a coat room, and a massive stove in the basement, you can see the coal room right beside it, with coal still inside. On our hike we saw a couple of small rail lines that connected to Saskatoon and Calgary. The post office was still in use til the 70s! My kids enjoyed the old school swing in the school yard until one got 'bonked' in the head.
This is in the Rosebud Valley, or rather, by the river of many roses, Akokiniskway.
Shanaz opted out of social media, but you can still follow her and get updates using a feedreader of your choice, or her favourite, Feedly. Click the green button below, or hit 'Subscribe' for other options. This is a great way to create & curate your own personal feed with a a spam-free, ad-free, algorithm-free online experience.