My Identity

Using the custom display font I designed in the last project, I created a personal brand identity for myself. I chose 3 colours from my portfolio design palette and created a business card that translates into the letterhead/envelope combination. I'd like to design stickie notes and return address stickers to complete the basic collateral package. 

In general, I'm more interested in the history of art and design to inform my practice, rather than taking a lot of direction from current corporate trends, which, I'm also conscious of because my designs have to also make sense in context. So as much as I wish I could escape into romantic, retro nostalgia, I make it work for today. These two colours in particular come from my retro 70's cookbook design, and if you have time to check out my portfolio, you'll see how I took the colour palette from the research I did into 1970's graphic style, and applied it in a really fresh, contemporary way using my own individual sensibility to fulfill my goals. 

I'm very conscious and aware of how my design practice 'develops' from one project to the next and it's really interesting to observe myself being influenced and inspired one way over another, carrying on and refining my skills fluidly. All that to say, I wanted to keep the retro 70's feel, but to decontextualize so I can apply it to a very current, relevant, and practical project. I've learned not to 'rubber stamp' big projects, but for this small, particular set of designs the consistency is essential, and it works quite well.