For this challenging Time Based Design project called Design for Good, my focus is to effectively tell a story using kinetic typography and a good script. Prior to this project, I had no knowledge of script writing, character development, or animating typography. The project was to create a short motion design that interests people to participate in a not-for-profit humanitarian cause. I chose to design this project completely from scratch, with no found sound or imagery, and to limit it to kinetic typography. The greatest challenge was to strike a balance between the sober reality of homelessness, and an optimistic, empowering outlook that moves the viewer to answer the call-to-action. I intentionally refrained from including facts and statistics, and chose to design an emotional appeal. After two years of extensively working on design and advertising, this is my simplest, and most challenging project yet. I used Adobe After Effects, and Premiere Pro.
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